By: Taya Parish In the ever-evolving landscape of financial services, credit unions are increasingly turning to innovative solutions to meet the needs of their members. Indirect lending, a popular approach that enables credit unions to extend loans through third-party intermediaries, has become a strategic avenue for growth. By harnessing the power of technology, credit unions […]
Category: 2023
A 25-Year Journey of Growth and Empowering Credit Unions
By: Vicky Kinsey CU Alliance (CUA), formed as Credit Union Acceptance Company (CUAC), is a credit union service organization (CUSO) that has been serving credit unions for 25 years. We reflect on our journey and accomplishments as we celebrate this significant milestone. From our early days as a small start-up to our status as a […]
CU Alliance Announces Partnership with Credit Unions First
May 9, 2023 CU Alliance®, a leading Credit Union Service Organization based in Houston, is pleased to announce its partnership with Credit Unions First, a newly created CUSO with a shared passion for providing credit unions with the ability to own loan-related products and services. Since the inception of Collateral Protection Insurance (CPI), insurance companies […]
The Importance of Implementing a Responsible Indirect Lending Program
By: Lizzy Mayers Credit unions are well-known for providing exceptional financial services to their members, including loans at competitive rates. However, credit unions can enhance their loan portfolio and revenue growth by adopting an indirect lending program. Indirect lending is a proven method that enables credit unions to expand their reach and improve the member […]
PrimeTrust Federal Credit Union Achieves Record Auto Loan Volume and Membership Growth through CUAC Partnership
By: Vicky Kinsey In September 2021, PrimeTrust Federal Credit Union joined the CUAC Program to enhance its auto loan portfolio. At the time, the credit union’s portfolio consisted of indirect lending, commercial participation, and organic direct loans. Despite having an indirect lending program, PrimeTrust FCU was not achieving the loan numbers or membership growth it anticipated. As […]