Executive Team

Adrian Dominguez

Adrian Dominguez
President and CEO

Adrian is a graduate of Texas Tech University with a BBA and an MBA from the University of Texas at Dallas.  Adrian’s lending career began in 1994 with Omni American FCU where he cultivated an indirect loan program that helped name Omni American FCU the Leading Credit Union in the nation for total loan percentage increase for 1995.  In 1996, Adrian co-developed the indirect lending program for FLS, Services in Fort Worth and Dallas, which aggregated auto loans for eight different Credit Unions.

In 1997, under Adrian’s management, FLS’s Dallas / Fort Worth operations generated over $84 million in loan volume without any losses and only $82,000 in loan delinquency greater than 60 days.  Before joining CU Alliance, Adrian was instrumental in developing and deploying Community Credit Union’s auto leasing program with AutoFlex Leasing. 

Adrian joined CU Alliance in 2000 as the President and CEO and orchestrated the successful re-launch of the CU Alliance indirect lending program.  He did it by building out an extensive dealer network and focusing refinements to the indirect lending model.  Within a short three year period, the CU Alliance Team had expanded its Indirect Lending Platform into six states, serviced more than sixty Credit Union clients and aggregated more than $800 million in auto loans.  Since 2007, Adrian and his team have diversified CU Alliance into two additional Credit Union business units; a full-service mortgage company and an Insurance Services Agency.    

Email Adrian Dominguez

Email Adrian at ADominguez@CUAcuso.com


follow Adrian Dominguez on Twitter

Follow Adrian @Adrian_C_U_A




John Riley

John Riley
Executive Vice President of Retail Sales & Marketing

A Political Science / International Relations graduate of Texas State University, John began his Credit Union career in 1993 as the Marketing Director for Enterprise Car Sales, Southeast Texas Region.
In 1998, John joined the internet technology industry; developing web-based solutions for credit unions and Auto Dealers. Additionally, John co-founded and managed a Credit Union member car buying program until 2001.
John joined CUA in late 2000, developed and launched a member car buying program for partner credit unions. John manages the ongoing marketing and sales efforts for the CUSO.

Email John Riley

Email John at JRiley@CUAcuso.com




Kurt Howard

Kurt Howard
Executive Vice President of Indirect Lending Services

Kurt is a graduate of the University of North Texas.  Kurt joined the credit and collection industry in 1991 as an underwriter of automobile and mortgage loans.  Throughout his years in the industry, he has played an integral role in the development and implementation of policies and procedures in the areas of credit & financial analysis, credit scoring, loan origination & servicing as well as various accounting functions. 

While serving in a management capacity, he has overseen various aspects of cash flow management, Human Resources, Project Management and Information Technology.   Kurt joined CUAC in 2000 and has been instrumental in the development of the systems and infrastructure which have made CUAC the industry leader in indirect lending.

Email Kurt Howard

Email Kurt at KHoward@CUAcuso.com


Cheryl Harris

Cheryl Harris
Executive Vice President of Finance and Accounting

Cheryl is a graduate of Sam Houston State University with a BBA in Accounting.  She joined the company in 2002 after accumulating over ten years of financial acumen in public accounting and other private industries.  She currently holds the position of Executive Vice President of Finance and Accounting for CU Alliance, LLC.  In this post, Cheryl oversees all accounting and finance functions for all entities under the CU Alliance umbrella, as well as human resources and office administrative services.  As part of the Executive Team, Cheryl has been influential in the success of the different business developments by providing sound financial advice and strategic financial planning.  

Email Cheryl Harris

Email Cheryl at CHarris@CUAcuso.com